Part III: How to Win People to Your Way of Thinking
Principle I: The only way to get the best of an argument is to avoid it.
Principle II: Show respect for the other person’s opinions. Never say, “You’re wrong.”
Principle III: If you are wrong, admit it quickly and emphatically.
Principle IV: Begin in a friendly way.
Principle V: Get the other person saying “yes, yes” immediately.
Principle VI: Let the other person do a great deal of the talking.
Principle VII: Let the other person think the idea was his or hers.
Principle VIII: Try honestly to see things from the other person’s point of view.
Principle IX: Be sympathetic with the other person’s ideas and desires.
Principle X: Appeal to the nobler motives.
Principle XI: Dramatize your ideas.
Principle XII: Throw down a challenge.
Sometimes you can