Just creating my white paper with the following pages:
1. Cover page
2. Content index and copyright notice
3. Executive summary, which I mentioned
4. Introduction to the industry-wide problem
5. Traditional solutions and how they don’t work (or work optimally)
6. Our new solution
7. Product buying guide
8. Case study (optional)
9. Conclusion and call to action
10. About the company (1/2 page)
11. End notes and bibliography
Again, these are adapted from White Papers for Dummies