Just creating my white paper with the following pages:
1. Cover page
2. Content index and copyright notice
3. Executive summary, which I mentioned
4. Introduction to the industry-wide problem
5. Traditional solutions and how they don’t work (or work optimally)
6. Our new solution
7. Product buying guide
8. Case study (optional)
9. Conclusion and call to action
10. About the company (1/2 page)
11. End notes and bibliography
Again, these are adapted from White Papers for Dummies
In learning how to write white papers with White Papers for Dummies and other sources, I got the idea for this post.
To make a company stand out, you must present a next gen solution to a problem. In a paper I am writing right now, the client has a product that is not just an iteration, but something that is going to change the game.
I have already written an executive summary. This is geared to physicians and hospitals, and I need to come up with a great title. The book says that it should mirror the issue being discussed. I don’t know the client’s wishes yet or reactions to this initial summary, but I do know that a problem being presented needs a solution that only you can offer. I am trying to figure out a metaphor or just start with a question.
This seems really technical though in the prior white papers of theirs. Marketing has a better set of ideas than what they appeared to have done previously. It’s all about getting them into the top of the sales funnel (or perhaps later).
I don’t know if they will like a problem/solution white paper that is a hard sell–but that’s what I gave them. Hoping for some guidance.
Finished reading the grammar book.
| ADJECTIVES | ADVERBS |
| Easy | Easily |
| Good | Well |
| Quick | Quickly |
| Slow | Slowly |
| Real | Really |
| A predicate adjective is in the part of the sentence after the verb (predicate): | |
| WRONG | CORRECT |
| I feel badly. | I feel bad. |
| DUE must be a predicate adjective. | |
| WRONG | CORRECT |
| We were late due to the tire failure. | We were late because of the tire failure. OR Our lateness was due to the tire failure. |
| PRIOR TO – Prior must also be a predicate adjective. | |
| The letter came prior to the box. | The letter came before the box. OR The arrival of the letter was prior to the box. |
| SENSORY VERBS Sensory verbs (“look,” “taste,” “smell,” “feel,” “appear”) oftentimes can be either an adjective or an adverb. | |
| WRONG | CORRECT |
| She looked differently when she returned. | She looked different when she returned. |
| LINKING VERBS do not refer to something the subject does or experiences, but link the subject to other words, e.g. “to be,” “seem,” “became,” “turned,” “grew,” “proved.” | |
| She became strong and quiet. Harry proved steady and consistent. | |
| -OTHER ERRORS- | |
| WRONG | CORRECT |
| This is the reason why I am reading. | This is the reason that I am reading. |
| What did you paint the house red for? | Why did you paint the house red? |
| Where is the dog at? | Where is the dog? |
| I was angry at my sister. | I was angry with my sister. |
| He is not as tall as his dad. | He is not so tall as his dad. OR He is as tall as his dad. |
Been reading a book on grammar.
1. Predicate Nominative is a noun or pronoun which is 1) located in the predicate (the sentence from the verb onward), 2) usually follows the verb “to be,” and 3) always renames the subject. Other names for the predicate nominative are subjective complement and predicate noun. When a pronoun is serving as a predicate nominative it must be in the nominative case.
Ex: It is I. That was Jane. This is him. That must have been he.
2. Object of a Preposition must be in the objective case. Pronouns serving as objects of the preposition must be objective case.
Ex: Incorrect – Between you and I this should be an easy game.
Correct – Between you and me this should be an easy game.
3. Subject of an infinitive is always in the objective case. Pronouns used as subjects of an infinitive must be in the objective case.
Ex: Incorrect – It was I who he wanted to come.
Correct – It was I whom he wanted to come.
4. A noun/pronoun used in apposition takes the case of the noun/pronoun with which it is in apposition.
Ex: Incorrect – The winners, Jack and her, treated the losers, they and we.
Correct – The winners, Jack and she, treated the losers, them and us.
5. If a gerund is modified by a noun or pronoun, the noun or pronoun needs to be in the possessive case if it stands for a person.
Ex: Incorrect – Mother objected to Jack talking.
Correct – Mother objected to Jack’s talking.
6. Maintain consistent use of tense.
Ex: Incorrect – Last year when I am up in town, she tells the boss a lie.
Correct – Last year when I was up in town, she told the boss a lie.
7. Don’t confuse the present perfect with the imperfect (past).
Ex: Incorrect – Did Jackie bring the car back yet?
Correct – Has Jackie brought the car back yet?
8. Errors in use of subjunctive mood. Correct usage is 1) with the expression of a wish or 2) to express a condition contrary to fact.
Ex: Incorrect – I wish I was as tall as my brother.
Correct – I wish I were as tall as my brother.
Incorrect – If Jackie was here now, she would show you how to cook.
Correct – If Jackie were here now, she would show you how to cook.
9. False conditional – If the conditional mood is to be used correctly, a condition contrary to fact must be involved. If no such condition is really present, the you have a false conditional.
Ex: Incorrect – Every day when I arrived, she would be in her chair.
Correct – Every day when I arrived, she was in her chair.